Alexandra worked on the Jackson Hole Racing Company identity at the beginning of 2018 prior to running race season in Jackson, Wyoming as the Lead Designer at Coit Creative.
About the Design
Jackson Hole Racing Company was a brand created for Carrie Kruse, an entrepreneur residing in Jackson, Wyoming. The concept grew to become a simple modern brand bringing in the Teton mountain range without being too literal. The overall brand is still young and growing; more soft goods and apparel will be produced soon. The logo represents the essence of the company; modern, simple, with a touch of the mountain skyline.
[final photos in progress from the client]
Logo variation on a stitched patch and baseball cap
Logo printed on flags for raceday
